Social Media life

The Secret of the Success Using User-Generated Content (UGC) on Instagram (‘The Secret of’ strategy, Clark, P. 26)

Instagram is one of the most effective social media platforms for brands to drive business in digital marketing. It is crucial for digital marketers to create content on social media platforms, which will engage active customers.

The ways brands manage their Instagram has a significant impact on their business. Engagement is one of the criteria to measure if a brand has maintained its social media platforms effectively or not. Customer engagement is the area that digital marketers could focus on to help their brand grow business. The more engagement that they have with the customer, the better relationship they develop. In this way, it can establish brand advocacy for customers. The source influences how people engage.

3 Ways Zara Is Losing to Urban Outfitters on Social Media

By Zheng

In my last post, I discussed how Zara is not following best practices on Twitter and Facebook. However, UO their competitor is getting it right on social media management. As my classmate Suzhen during her social media audit, Urban Outfitters is really active in posting content on its main social media platforms. Here are three ways that Urban Outfitters is doing social media right that Zara isn’t:

How Zara Manage Their Social Media?

by Zheng

While social media becomes an effective way for brands to manage their relationship with consumers and for its advertising, I wonder how the high-street fashion brand– Zara managing their social media online. Each social media platform has its unique way of marketing and communicating with its audience. With the understanding of specific uses for each social media platform, Zara can have active customer engagement on these platforms.

Here’s how Zara manages its most popular social media platform: Instagram, Facebook, and Twitter.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

Because it gives new readers context. What are you about? Why should they read your blog?
Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

Why are you blogging publicly, rather than keeping a personal journal?
What topics do you think you’ll write about?
Who would you love to connect with via your blog?
If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.