Instagram is one of the most effective social media platforms for brands to drive business in digital marketing. It is crucial for digital marketers to create content on social media platforms, which will engage active customers. The ways brands manage their Instagram has a significant impact on their business. Engagement is one of the criteriaContinue reading “The Secret of the Success Using User-Generated Content (UGC) on Instagram (‘The Secret of’ strategy, Clark, P. 26)”
Category Archives: Best Practices
3 Ways Zara Is Losing to Urban Outfitters on Social Media
By Zheng In my last post, I discussed how Zara is not following best practices on Twitter and Facebook. However, UO their competitor is getting it right on social media management. As my classmate Suzhen during her social media audit, Urban Outfitters is really active in posting content on its main social media platforms. HereContinue reading “3 Ways Zara Is Losing to Urban Outfitters on Social Media”
How Zara Manage Their Social Media?
by Zheng While social media becomes an effective way for brands to manage their relationship with consumers and for its advertising, I wonder how the high-street fashion brand– Zara managing their social media online. Each social media platform has its unique way of marketing and communicating with its audience. With the understanding of specific usesContinue reading “How Zara Manage Their Social Media?”
Social Media life 