Tag Archives: Facebook

By Zheng In my last post, I discussed how Zara is not following best practices on Twitter and Facebook. However,  UO their competitor is getting it right on social media management. As my classmate Suzhen during her social media audit, Urban Outfitters is really active in posting content on its main social media platforms. HereContinue reading “3 Ways Zara Is Losing to Urban Outfitters on Social Media”