By Zheng In my last post, I discussed how Zara is not following best practices on Twitter and Facebook. However, UO their competitor is getting it right on social media management. As my classmate Suzhen during her social media audit, Urban Outfitters is really active in posting content on its main social media platforms. HereContinue reading “3 Ways Zara Is Losing to Urban Outfitters on Social Media”
Tag Archives: Fashion
How Zara Manage Their Social Media?
by Zheng While social media becomes an effective way for brands to manage their relationship with consumers and for its advertising, I wonder how the high-street fashion brand– Zara managing their social media online. Each social media platform has its unique way of marketing and communicating with its audience. With the understanding of specific usesContinue reading “How Zara Manage Their Social Media?”
Social Media life 