Instagram is one of the most effective social media platforms for brands to drive business in digital marketing. It is crucial for digital marketers to create content on social media platforms, which will engage active customers. The ways brands manage their Instagram has a significant impact on their business. Engagement is one of the criteriaContinue reading “The Secret of the Success Using User-Generated Content (UGC) on Instagram (‘The Secret of’ strategy, Clark, P. 26)”
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3 Ways Zara Is Losing to Urban Outfitters on Social Media
By Zheng In my last post, I discussed how Zara is not following best practices on Twitter and Facebook. However, UO their competitor is getting it right on social media management. As my classmate Suzhen during her social media audit, Urban Outfitters is really active in posting content on its main social media platforms. HereContinue reading “3 Ways Zara Is Losing to Urban Outfitters on Social Media”
Social Media life 